An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
Good design is thorough, down to the last detail.
Good design is honest.
We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
People react positively when things are clear and understandable.
Good design makes a product understandable.