A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter RamsI am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
Dieter RamsGood design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter RamsThere is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.
Dieter Rams