People react positively when things are clear and understandable.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.

Having small touches of colour makes it more colourful than having the whole thing in colour.

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.