Products have to be designed in a way that they are comprehensible.
Good design makes a product understandable.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Good design means as little design as possible.
I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
You cannot understand good design if you do not understand people; design is made for people.