People react positively when things are clear and understandable.

Good design means as little design as possible.

I don't like computers. I still like to do my drawings by hand.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

As designers we have a great responsibility.