As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.

Good design is thorough, down to the last detail.

People react positively when things are clear and understandable.

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

You cannot understand good design if you do not understand people; design is made for people.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

I hate everything that is driven by fashion.