Design should not dominate things, should not dominate people. It should help people. That's its role.
Dieter RamsAs designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter RamsGood design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
Dieter RamsGood designers must always be avant-gardists, always one step ahead of the times. They should โ and must โ question everything generally thought to be obvious. They must have an intuition for peopleโs changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
Dieter Rams