Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

As designers we have a great responsibility.

Good design makes a product understandable.

I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Having small touches of colour makes it more colourful than having the whole thing in colour.