Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.

Design should not dominate things, should not dominate people. It should help people. That's its role.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

Having small touches of colour makes it more colourful than having the whole thing in colour.

All too much of the man-made is ugly, inefficient, depressing chaos.