Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

I don't like computers. I still like to do my drawings by hand.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Products have to be designed in a way that they are comprehensible.

My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems.