Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
Dieter RamsGood design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter RamsThings which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter Rams