My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

Having small touches of colour makes it more colourful than having the whole thing in colour.

Products have to be designed in a way that they are comprehensible.

All too much of the man-made is ugly, inefficient, depressing chaos.