The music that I have always liked has always been more rooted in anger or sadness or alienation or any of those inspirational factors that drove rock'n'roll, gospel, and blues. I tend not to value a more pop aesthetic.
DJ ShadowAs for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, "Why can't we do this?"
DJ ShadowI don't care if I get kicked out of every rich kid club on the planet. I will never sacrifice my integrity as a DJ...ever.
DJ ShadowIt's satisfying to put out new music. And I think that's the context in which I'm comfortable revisiting things from the past.
DJ ShadowIncidentally, the very, very first review that James Lavelle and I saw of Endtroducing was very negative! It was in The Wire, and the context of the review was that, you know, Mo'Wax was so far behind Ninja Tune. Heheheh. And people wonder why there was this sense of a feud between labels! We just kind of looked at each other and we were like, 'Oh, well, let the floodgates open!' But, not to be facile, that was literally the last bad review I ever saw for that album.
DJ Shadow