My problem with iTunes is that I don't have any say in how I'm represented on the site.

I always like to remain a fan, put it that way: and I like to hold the idealised version of what these artists are like. Greed is one of those components of human nature that's inherent in everyone, and sometimes it is an unpleasant thing to engage in.

When I'm representing my music live I think of it very much in a rock band sense. When I first started doing festivals in the 90s there really weren't other DJs playing the stages I was playing. So I felt I was being afforded an opportunity to kind of make a statement about what DJ music can be live. In the 90s, if you were a DJ you were in the dance tent, and you were playing house music and techno music. There was no such thing as a DJ - a solo DJ - on a stage, after a rock band and before another rock band: that just didn't happen.

I almost feel like there's some kind of connection that I'm having trouble putting in to words, in the same sense that I'm learning things from my children still. I think, just like any relationship, if I choose to become twisted and bitter it can be a source of distress or discomfort. But I think I've come to terms with the fact that I would prefer to see it as a gift. And I would prefer to see it as something that empowers me rather than something that diminishes me in some way.

It's about respecting what I think people like about the original music. I'm not gonna ever take it to the extent that I'm kinda George Lucas-ing moments of the album over and over again, trying to get them right over the next 30 years - I don't wanna do anything like that. But, yeah - it's a... fascinating conundrum through the years.

As far as the mechanics of how the music was made, there's no denying: Endtroducing was extremely simple. That's not to denigrate it - that doesn't mean I'm knocking it or I'm saying my new stuff is better, or anything like that: it just means, I literally had, what, 12.5 seconds of stereo sampling at my disposal, and some turntable overdubs... The nature of the beast back then was probably about 50% looping and 50% chopping, and that was what you could do with samples.

Incidentally, the very, very first review that James Lavelle and I saw of Endtroducing was very negative! It was in The Wire, and the context of the review was that, you know, Mo'Wax was so far behind Ninja Tune. Heheheh. And people wonder why there was this sense of a feud between labels! We just kind of looked at each other and we were like, 'Oh, well, let the floodgates open!' But, not to be facile, that was literally the last bad review I ever saw for that album.