Things go wrong when the people who control that world stop listening to their own instincts and start catering to their fan base.

Another one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.

I think I would be much more enthusiastic about a band that covered more than just one particular album of mine. I don't ever really intend to record or to do shows with a live band. I don't really have a problem with it, but it doesn't really affect me either way.

When I first pursued this with Universal, they had no idea what to do. But now that we've gone through the whole process and I've signed this 60-page document that says what we can and can't do, I suppose it will be a little bit easier for the next person.

There's any number of DJs who have inspired me over the years. I don't actively go out in clubs, so I can't tell you if there's some hot new talent out there who everybody's aware of but I'm not.

If I wanted to contribute to the hyphy movement, what good is it making a hyphy record that isn't embraced by that community?

In certain cases I don't want to sell tracks individually; I want to only sell the whole album. With simple things like that I just don't get any response [from iTunes]. I don't want to kill iTunes - I just want to offer my own retail experience in my own tiny corner of the Internet.