Things go wrong when the people who control that world stop listening to their own instincts and start catering to their fan base.

Just like on Guitar Hero, there are things that are similar and things that are not similar at all. When I first played DJ Hero, I wasn't very good. The control surface is similar in some ways to a turntable, but in other ways not at all the same.

I'm not going to get on any anti-corporation soapbox to an extreme level.

When I'm looking for DJ sets and stuff to drop, I look for music that I feel is gonna get the reaction I want from the crowd.

I've been on a major label for 14 years. I've always wanted as many people as possible to hear my music, and it definitely made sense for the majority of my career to be on a major label, on a distribution level, to be in people's faces and be out there, and have access to major labels' incredible machine, even though they have not understood or haven't been invested in what I was doing.

I would rather have 10 people working on a record that are really committed and believe in it and love it, than 50 people who have no idea who I am or what I'm for.

As for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, "Why can't we do this?"