I don't care if I get kicked out of every rich kid club on the planet. I will never sacrifice my integrity as a DJ...ever.

In certain cases I don't want to sell tracks individually; I want to only sell the whole album. With simple things like that I just don't get any response [from iTunes]. I don't want to kill iTunes - I just want to offer my own retail experience in my own tiny corner of the Internet.

When I think about the stuff I turned down it's kind of insane.

As for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, "Why can't we do this?"

To be honest, I didn't really get into making music to be an album artist.

Any good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra.

My core values are still the same about music, and my work ethic, and what I want to represent to people.