I realized that people don't quite understand what I do when I was the new kid on the block and a lot of Hollywood was offering me fairly cheesy projects.
DJ ShadowI was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.
DJ ShadowThrough it all, the words of John Peel echo strongly within me: you have support the music that's being made now. You have to continue to look forward and learn from what's happening. That's my philosophy, anyway.
DJ Shadow