The reason why it is that strong, and why HipHop is so inbred, is that there is a very structured wheel, a very definable system on how to get paid in HipHop. Busta Rhymes is someone who took that road and sure enough got paid. As long people like him are allowed to continue to do that it wont change. There is a very specific sound and a very specific attitude, and it changes every year, but as long as you stay in there and keep doing it, and keep narrowing your scope, dressing the rigt ways etc. you get paid.
DJ ShadowAnother one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
DJ ShadowLike a lot of other DJs, I've been wondering when the first DJ game was going to happen. Somebody even pitched me on their own idea and I thought, "I'm not a video game startup; I don't know what I'm supposed to do with this."
DJ ShadowI was sort of like a kid in a candy store, realizing it was fun making beats without the perceived burden that every track I did had to be a some progressive sample masterpiece. It was nice to blow off steam and work on those songs. For me, thatโs what 'The Outsider' was about in general: forget everything, Iโm just gonna follow my own music, and make the music I want to make.
DJ Shadow