If I wanted to contribute to the hyphy movement, what good is it making a hyphy record that isn't embraced by that community?

There are a lot of music startups that don't have anything to do with anyone's love for music. It has to do with them having a glorious IPO and then retiring to the Bahamas somewhere. It's important to keep that in mind.

I couldn't make a real drum'n'bass or dubstep record to save my life. But I can be influenced by them in small ways.

When I'm looking for DJ sets and stuff to drop, I look for music that I feel is gonna get the reaction I want from the crowd.

In certain cases I don't want to sell tracks individually; I want to only sell the whole album. With simple things like that I just don't get any response [from iTunes]. I don't want to kill iTunes - I just want to offer my own retail experience in my own tiny corner of the Internet.

As for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, "Why can't we do this?"

My problem with iTunes is that I don't have any say in how I'm represented on the site.