When I make music, it takes me two hours to get into the flow. To me it's like tapping into some kind of subconscious frequency: I just have to turn everything else off, open up part of myself, expose my fears and try to work through it in the music that I'm making.

If I wanted to contribute to the hyphy movement, what good is it making a hyphy record that isn't embraced by that community?

The music that I have always liked has always been more rooted in anger or sadness or alienation or any of those inspirational factors that drove rock'n'roll, gospel, and blues. I tend not to value a more pop aesthetic.

Like a lot of other DJs, I've been wondering when the first DJ game was going to happen. Somebody even pitched me on their own idea and I thought, "I'm not a video game startup; I don't know what I'm supposed to do with this."

I realized that people don't quite understand what I do when I was the new kid on the block and a lot of Hollywood was offering me fairly cheesy projects.

As for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, "Why can't we do this?"

Another one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.