If you think of any long-term artist that makes music throughout several decades, you would hope that it's autobiographical and a form of self-expression, and that's certainly how I approach my music.

Things go wrong when the people who control that world stop listening to their own instincts and start catering to their fan base.

One of my favorite things that Yahoo does on a regular basis is this story: "Wealthiest Rap Artists." That's an example of the internet just perpetuating this myth that we're all just sitting around in these mansions like Steven Tyler, bopping around in our swimming pool. It's bullshit.

If I have a chance to positively impact how the populace views DJs, then I'm going to try to do my part to nudge things in the right direction.

I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.

In certain cases I don't want to sell tracks individually; I want to only sell the whole album. With simple things like that I just don't get any response [from iTunes]. I don't want to kill iTunes - I just want to offer my own retail experience in my own tiny corner of the Internet.

When I first pursued this with Universal, they had no idea what to do. But now that we've gone through the whole process and I've signed this 60-page document that says what we can and can't do, I suppose it will be a little bit easier for the next person.