I always managed to fly a bit below the radar, but high enough to avoid colliding into anything.
DJ ShadowAny good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra.
DJ ShadowIf you think of any long-term artist that makes music throughout several decades, you would hope that it's autobiographical and a form of self-expression, and that's certainly how I approach my music.
DJ ShadowWhen I'm looking for DJ sets and stuff to drop, I look for music that I feel is gonna get the reaction I want from the crowd.
DJ ShadowAnother one of my favourite sayings is, you can't handpick your audience. I feel like I'm making music for people who think like me about music, and that takes a lot of different forms. I could never generalise - but I think if I were to generalise, I'd think that you would say that most of my fans are music lovers who are looking for something outside of the mainstream: maybe a little bit hard to pin down, a little bit hard to categorise.
DJ ShadowThe reason why it is that strong, and why HipHop is so inbred, is that there is a very structured wheel, a very definable system on how to get paid in HipHop. Busta Rhymes is someone who took that road and sure enough got paid. As long people like him are allowed to continue to do that it wont change. There is a very specific sound and a very specific attitude, and it changes every year, but as long as you stay in there and keep doing it, and keep narrowing your scope, dressing the rigt ways etc. you get paid.
DJ Shadow