The reason why it is that strong, and why HipHop is so inbred, is that there is a very structured wheel, a very definable system on how to get paid in HipHop. Busta Rhymes is someone who took that road and sure enough got paid. As long people like him are allowed to continue to do that it wont change. There is a very specific sound and a very specific attitude, and it changes every year, but as long as you stay in there and keep doing it, and keep narrowing your scope, dressing the rigt ways etc. you get paid.
DJ ShadowI'm trying to satirize what it's like to be a recording artist in 2011. I realize that standing on a soap box and ranting and raving about my opinions on the digital age and its effect on music is only going to get you so far.
DJ ShadowI always managed to fly a bit below the radar, but high enough to avoid colliding into anything.
DJ ShadowIt's about respecting what I think people like about the original music. I'm not gonna ever take it to the extent that I'm kinda George Lucas-ing moments of the album over and over again, trying to get them right over the next 30 years - I don't wanna do anything like that. But, yeah - it's a... fascinating conundrum through the years.
DJ Shadow