I'm trying to satirize what it's like to be a recording artist in 2011. I realize that standing on a soap box and ranting and raving about my opinions on the digital age and its effect on music is only going to get you so far.

I couldn't make a real drum'n'bass or dubstep record to save my life. But I can be influenced by them in small ways.

I'm trying to satirize what it's like to be a recording artist in 2011. I realize that standing on a soap box and ranting and raving about my opinions on the digital age and its effect on music is only going to get you so far.

I remember when the big shift happened in 1996-97, when suddenly it dawned on the music community: 'We should license our music to commercials and sell out for all intents and purposes. It doesn't really matter.'

When I think about the stuff I turned down it's kind of insane.

In certain cases I don't want to sell tracks individually; I want to only sell the whole album. With simple things like that I just don't get any response [from iTunes]. I don't want to kill iTunes - I just want to offer my own retail experience in my own tiny corner of the Internet.

I've tried to tell people that the reason I don't really get excited over good press is that I don't want to get agitated over bad press. I don't wanna get too high on good press, too low on bad press. It's just not a healthy way to engage with my own feelings about my music.