We expert teachers know that motivation and emotional impact are what matter.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

In my opinion, no single design is apt to be optimal for everyone.

So what does a good teacher do? Create tension - but just the right amount.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Attractive things work better.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.