Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. NormanIn the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.
Donald A. NormanUser experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
Donald A. Norman