The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
Donald A. NormanRule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. NormanTechnology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.
Donald A. NormanWe delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.
Donald A. NormanDesign is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. NormanWill robot teachers replace human teachers? No, but they can complement them. Moreover, the could be sufficient in situations where there is no alternativeโโto enable learning while traveling, or while in remote locations, or when one wishes to study a topic for which there is not easy access to teachers. Robot teachers will help make lifelong learning a practicality. They can make it possible to learn no matter where one is in the world, no matter the time of day. Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule
Donald A. Norman