If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.

Everyday people are not very good designers.

A challenge to the designers of the world: Make signs unnecessary.

I believe that robots should only have faces if they truly need them

It was always amusing to be inside Apple and read what journalists said we were doing

A good designer will actually design the company.

When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.