If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

Forget the complaints against complexity; instead, complain about confusion.