If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.

The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

Beauty and brains, pleasure and usability - they should go hand in hand.

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

Only the most sophisticated of beings can lie and cheat, and get away with it.

You won't catch me giving clear lectures.

Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.