Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

Market segmentation s a natural result of the vast differences among people

Simplification is as much in the mind as it is in the device.

We expert teachers know that motivation and emotional impact are what matter.

Having the best product means nothing if the people won't buy it.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone