In design it is important to shoe the effect of an action. ... Feedback is critical.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Forget the complaints against complexity; instead, complain about confusion.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in