In design it is important to shoe the effect of an action. ... Feedback is critical.

A challenge to the designers of the world: Make signs unnecessary.

You won't catch me giving clear lectures.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.

The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.