Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

The hardest part of design ... is keeping features out.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

It was always amusing to be inside Apple and read what journalists said we were doing

User-centered design means working with your users all throughout the project.