Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Scientists are always skeptics.

Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.

Market segmentation s a natural result of the vast differences among people

A good designer will actually design the company.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.