What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

User-centered design means working with your users all throughout the project.

If you're more susceptible to interruption, you do more out of the box thinking.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in