We delude ourselves if we believe that skilled behavior is easy, that it can come about without effort. We forget the years of tuning, of learning and practice it takes to be skilled at even the most fundamental of human activities: eating, walking, talking, reading, and writing. It is tempting to want instant gratification - immediate expert performance and experiential pleasure - but the truth is that this primarily occurs only after considerable amounts of accretion and tuning.
Donald A. NormanAnd to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.
Donald A. NormanAm I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald A. NormanThe design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. NormanI think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald A. NormanIf you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
Donald A. Norman