You won't catch me giving clear lectures.

Beauty and brains, pleasure and usability - they should go hand in hand.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

So what does a good teacher do? Create tension - but just the right amount.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.