I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

We expert teachers know that motivation and emotional impact are what matter.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

I prefer design by experts - by people who know what they are doing