I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.

Readers always seem to think that the author has some control over the design of their books.