Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

I believe that robots should only have faces if they truly need them

Market segmentation s a natural result of the vast differences among people

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.