Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.

Beauty and brains, pleasure and usability - they should go hand in hand.

Simplification is as much in the mind as it is in the device.

To me, error analysis is the sweet spot for improvement.

Knowing how people will use something is essential