Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone

If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.

Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.

Readers always seem to think that the author has some control over the design of their books.

Beauty and brains, pleasure and usability - they should go hand in hand.