Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Attractive things work better.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.