And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.

Attractive things work better.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

The current paradigm is so thoroughly established that the only way to change is to start over again.

The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.

Simplification is as much in the mind as it is in the device.

If you think the products don't match what you want from a product, don't buy it.