Scientists are always skeptics.

A good designer will actually design the company.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

Readers always seem to think that the author has some control over the design of their books.

The current paradigm is so thoroughly established that the only way to change is to start over again.

To me, error analysis is the sweet spot for improvement.

When a device as simple as a door has to come with an instruction manual—even a one-word manual—then it is a failure, poorly designed.