The current paradigm is so thoroughly established that the only way to change is to start over again.

What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.

A challenge to the designers of the world: Make signs unnecessary.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Beauty and brains, pleasure and usability - they should go hand in hand.

Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them