In my opinion, no single design is apt to be optimal for everyone.

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

In my opinion, no single design is apt to be optimal for everyone.

When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them

I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.

Everyday people are not very good designers.