We talked about how easy it was to make the mistake of anthropomorphizing animals, and projecting our own feelings and perceptions on to them, where they were inappropriate and didn't fit. We simply had no idea what it was like being an extremely large lizard, and neither for that matter did the lizard, because it was not self-conscious about being an extremely large lizard, it just got on with the business of being one. To react with revulsion to its behavior was to make the mistake of applying criteria that are only appropriate to the business of being human.

It can be very dangerous to see things from somebody else's point of view without the proper training.

But the plans were on display…” “On display? I eventually had to go down to the cellar to find them.” “That’s the display department.” “With a flashlight.” “Ah, well, the lights had probably gone.” “So had the stairs.” “But look, you found the notice, didn’t you?” “Yes,” said Arthur, “yes I did. It was on display in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying ‘Beware of the Leopard.

I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".

Goosnargh," said Ford Prefect, which was a special Betelgeusian word he used when he knew he should say something but didn't know what it should be.

I don't want to die now!" he yelled. "I've still got a headache! I don't want to go to heaven with a headache, I'd be all cross and wouldn't enjoy it!

Many men of course became extremely rich, but this was perfectly natural and nothing to be ashamed of because no one was really poor, at least no one worth speaking of.