A salaried job trains us to be "right" all the time and induces an entitlement mentality. This is because we get paid the same amount no matter what work we are producing, and we begin to see this is fair and right, and we begin being trained to think we are right all the time. When we become salespeople and marketers, we have to leave all of that behind.

Your first ritual that you do during the day is the highest leveraged ritual, by far, because it has the effect of setting your mind, and setting the context, for the rest of your day.

If you don't do sales and marketing, you'll forever be at mercy to those who do.

Attraction is not a choice.

You can't convince anyone of anything. You can only give them the right information, so that they convince themselves.

If you want to become a great marketer, the place to start is actually selling. one on one, face to face.

The next level, by definition, is something you can't see and you can't understand.