A salaried job trains us to be "right" all the time and induces an entitlement mentality. This is because we get paid the same amount no matter what work we are producing, and we begin to see this is fair and right, and we begin being trained to think we are right all the time. When we become salespeople and marketers, we have to leave all of that behind.

You can't convince anyone of anything. You can only give them the right information, so that they convince themselves.

If you want to become a great marketer, the place to start is actually selling. one on one, face to face.

Your first ritual that you do during the day is the highest leveraged ritual, by far, because it has the effect of setting your mind, and setting the context, for the rest of your day.

Short-term and long-term results typically lead to different result, which are often the opposite.

Attraction is not a choice.

Learning is the measurement of knowledge before and after.