Even if they don't know it consciously, people can feel when you are making them into a means to an end only. And people are much less likely to do what you want them to do - for example, to buy the car - when they feel you are reducing them into a means to an end.
Eckhart TolleWhen great loss happens - deaths close to you or your own approaching death - this is an opportunity for stepping completely out of identification with form and realizing the essence of who you are, or that the essence of anyone who is suffering or dying is beyond death.
Eckhart TolleNot all thinking and all emotion are of the ego. They turn into ego only when you identify with them and they take you over completely, that is to say, when they become "I".
Eckhart TolleWhatever happens, whatever you experience, feel, think, do - it's always now. It's all there is. And if you continuously miss the now - resist it, dislike it, try to get away from it, reduce it to a means to an end, then you miss the essence of your life, and you are stuck in a dream world of images, concepts, labels, interpretations, judgments - the conditioned content of your mind that you take to be yourself.
Eckhart TolleWhen you let go of the belief that you should or need to know who you are, what happens to confusion? Suddenly it is gone. When you fully accept that you don't know, you actually enter a state of peace and clarity that is closer to who you truly are than thought could ever be. Defining yourself through thought is limiting yourself.
Eckhart Tolle