Defining yourself through thought is limiting yourself.

How many situations can be resolved with less thinking?

When you say, 'I enjoy doing this or that', it is really a misperception. It makes it appear that the joy comes from what you do, but that is not the case. Joy does not come from what you do, it flows into what you do and thus into this world from deep within you.

Even if they don't know it consciously, people can feel when you are making them into a means to an end only. And people are much less likely to do what you want them to do - for example, to buy the car - when they feel you are reducing them into a means to an end.

The ego isn't wrong; it's just unconscious. When you observe the ego in yourself, you are beginning to go beyond it. Don't take the ego too seriously. When you detect egoic behavior in yourself, smile. At times you may even laugh. How could humanity have been taken in by this for so long? Above all, know that the ego isn't personal. It isn't who you are. If you consider the ego to be your personal problem, that's just more ego.

...whenever there is inspiration...and enthusiasm...there is a creative empowerment that goes far beyond what a mere person is capable of.

The decision to make the present moment into your friend is the end of ego.