Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic 'taken for granted' fashion an organization's view of its self and its environment.

We do not think and talk about what we see; we see what we are able to think and talk about.

Activity proneness in the service of an ideology ... leads the individual into an irreversible series of commitments from which is forged an identity to which the individual inevitably becomes strongly attached psychologically.

Culture is not a surface phenomenon, it is our very care

The only thing of real importance that leader do is to create and manage culture

I am defining leadership in terms of the role, not the position.

The only thing of real importance that leaders do is to create and manage culture. If you do not manage culture, it manages you, and you may not even be aware of the extent to which this is happening.