Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroI eternally fight internal battles about developing things that only appeal to the East Coast and the West Coast. For years I've been trying to do a Western, nobody's interested in doing a Western, how can that be?
Edward Allen BerneroYou get notes from two studios and a network instead of a studio and a network. Although we early on forced them all to do their notes together. I make them all talk to each other first. Because we went through the pains of getting notes from ABC and at the time it was Touchstone, that were opposite - and then CBS notes that were opposite again. So it was, you guys are going to have to work it out as to what is the most important note.
Edward Allen BerneroGlee is only one example - there are a lot of shows, adult shows online. I just don't understand why we've decided that we want to throw everything we can out there on the Internet, I don't know how it helps us. I think being exclusive, that you can only see something on CBS, you can only see something on ABC, is a good thing.
Edward Allen BerneroWe don't have a whole lot of people living hand-to-mouth in the Writers Guild, we get paid really well, and a lot of the things we fought for, in my case, I can negotiate. I can negotiate higher DVD rates or anything I want, it's not going to be a minimum basic agreement. But I do think it was important to stand up to them. I do think that we got things in the deal that we wouldn't have gotten had we not stood up to them.
Edward Allen BerneroWell, it was an interesting phenomenon, because I come from a very union town - I come from Chicago. And have been involved in unions most of my life. I think in a lot of ways unions aren't necessary anymore, because what they were started for, I think a lot of those conditions don't exist. And this union is so odd, because any sort of fight we do in this union is not for us, it's for future generations.
Edward Allen Bernero