There is no doubt that creativity is the most important human resource of all.

Effectiveness without values is a tool without a purpose.

Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.

Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.

Argument is meant to reveal the truth, not to create it.

Creativity and lateral thinking have exactly the same basis as humour.

Creativity gives hope that there can be a worthwhile idea.