Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
Edward de BonoWe may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
Edward de BonoThe purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
Edward de BonoStudies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
Edward de Bono