A characteristic of intuitive solutions and new ideas is that of being obvious once they are discovered.
Edward de Bono(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.
Edward de BonoIn the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
Edward de BonoThe vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.'
Edward de BonoThe winner is the chef who takes the same ingredients as everyone else and produces the best results.
Edward de BonoI'm in love with this country called "America." I'm a huge fan of America. I'm one of those annoying fans - you know, the ones that read the cd notes and follow you into bathrooms and ask you all kinds of annoying questions about why you didn't live up to that. I'm that kind of fan. I've read the Declaration of Independence, and I've read the Constitution of the United States, and they are some liner notes, dude.
Edward de Bono