Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

Complexity creates confusion, simplicity focus.

Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.

Perception is real even when it is not reality.

Creativity gives hope that there can be a worthwhile idea.

The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.