Lateral thinking is concerned not with playing with the existing pieces but with seeking to change those very pieces. It is concerned with the perception part of thinking. This is where we organise the external world into the pieces we can then 'process'.

A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.

To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.

What the joke displays is a switch in perception. This is important in changing the way we think.

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

The solid wealth of insurance companies and the success of those who organsie gambling are some indication of the profits to be derived from the efficient use of chance.

Mock the devil, and he will flee from thee.