If your words or images are not on point, making them dance in color won't make them relevant.

The speculative part of my work is that these particular cognitive tasks - ways of thinking analytically - are tied to nature's laws.

What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.

Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.

What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult - that is, revelation of the complex.

Simple design, intense content.

My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.