Simple design, intense content.

The minimum we should hope for with any display technology is that it should do no harm.

The idea is that the content is the interface, the information is the interface, not computer-administrative debris.

Clutter is not a property of information. Clutter is a failure of design.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.

My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided.