I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.
Edward TufteI was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader.
Edward TufteWhat this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.
Edward Tufte