Audience boredom is usually a content failure, not a decoration failure.

Beautiful Evidence is about the theory and practice of analytical design.

The most common user action on a Web site is to flee.

The leading edge in evidence presentation is in science; the leading edge in beauty is in high art.

Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.

What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation.

Clutter is not a property of information. Clutter is a failure of design.