The idea of trying to create things that last-forever knowledge-has guided my work for a long time now.

It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.

The speculative part of my work is that these particular cognitive tasks - ways of thinking analytically - are tied to nature's laws.

Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.

The essential test of design is how well it assists the understanding of the content, not how stylish it is.

What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.

Public discussions are part of what it takes to make changes in the trillions of graphics published each year.