If you’re told what to look for, you can’t see anything else.

Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.

The most common user action on a Web site is to flee.

There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.

Beautiful Evidence is about the theory and practice of analytical design.

Clutter is not a property of information. Clutter is a failure of design.

What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.