If you’re told what to look for, you can’t see anything else.

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks.

In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".

Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.

There are many true statements about complex topics that are too long to fit on a PowerPoint slide.

I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others.