If you’re told what to look for, you can’t see anything else.

Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.

What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult - that is, revelation of the complex.

If your words or images are not on point, making them dance in color won't make them relevant.

What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list.

Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.

Science and art have in common intense seeing, the wide-eyed observing that generates empirical information.